Branding & logo design

Give your business a look customers recognize

When someone sees your truck on a job and looks you up later, they should know they found the right business. We design logos and visual identities for small businesses, with a look that carries from the field to the website.

What you can expect

A direction grounded in your businessWe start with who hires you, what you're known for and where customers first see your brand.
A chance to see it in useReview the design in context and tell us what feels right before we finalize it.
A clear scopeYour proposal outlines the deliverables, timing and cost before design begins.

What goes into your brand identity

Miller Landworks markApproved mark

Logo design & refinement

Get a logo that feels at home in your line of work and stays legible from a phone screen to a truck door. If customers already know your current logo, we'll talk through what's worth carrying forward.

  • ScopeNew logo design
  • ScopeExisting logo refinement
  • ScopeLogo variations as needed
Custom Fence KC color and type

Color & typography

Choose colors and type that fit your business and work together. We'll show how the palette and fonts look in headings, body copy and backgrounds so you can use them when you add a page or make a sign.

  • ScopeColor palette
  • ScopeFont selection
  • ScopeExamples of how they work together
KG Handyman identity details

Brand guidelines

Give the people who use your brand a reference they can come back to. A guide can show which logo to use, how to place it and which colors and fonts to reach for.

  • ScopeLogo usage
  • ScopeColor and type reference
  • ScopeFile handoff based on your needs
Miller Landworks landing page conceptLanding page concept

Brand applications

See how your identity could look where customers encounter it. We can include mockups for a vehicle, work shirt or landing page in your scope. If your site needs to reflect the new brand, we can plan the redesign alongside it.

Related service Explore Web Design

Branding in action

Miller Landworks markMiller Landworks

Miller Landworks

When Miller Lawn Services became Miller Landworks, we developed a ranch-inspired identity and explored how it could carry from a truck door and work shirt to a landing page for Texas Hill Country property owners.

View Branding Portfolio

Common questions

Can I keep the logo I already have?

Yes. Share your current logo files and where you use them. We can build a color and type system around the mark or discuss a refresh if it's hard to use at different sizes.

What files will I receive?

We'll agree on which files and versions you need for your website, social profiles and any print vendors. Your proposal will spell out what's included.

What will branding cost, and how long will it take?

That depends on whether you need a logo refresh, a full visual identity or applications like apparel and vehicle mockups. After discovery, we'll put the scope, price and timeline in a proposal.

Let's build a brand that fits your next move

Tell us what's changing in your business and where people need to see the new look. We'll talk through what you need and put together a quote.

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